Source: Economic Times, 08 March 2023
US-based YouTube advertising company Channel Factory has entered India through a strategic collaboration with advertising and marketing firm Y&A Transformation. The company will offer its ad tech solutions to YouTube advertisers in India.
Channel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitability to deliver quantum leaps in campaign performances.
Channel Factory chief growth officer - Global Robin Zieme said, "We are delighted to enter the Indian market in collaboration with Y&A Transformation. India is one of the most happening and matured digital markets. If the recent IPL bids or the 2023 AdEx projections are any indications of where digital ad spends in India are headed, we believe we are at the right place and right time."